Organic Search Engine Optimization Knowledge Base
Paid adword placements vs optimizing organic search results? I am the owner of a small business web site. Unforetunately the guy who built the sight didn't give much time to thinking about Search Engine Optimization. The sight doesn't visibly rank anywhere on the popular search engines. I have two options invest the money on SEO to improve the organic search result ranking or opt for paid ad placements. For the fastest immediate traffic results which way should I go?
Is there someone I can pay to make my website popular? I don't mean pay-per-click engines, or spamming. I want to know if there are experts out there that market and promote websites? The problem is, organic search engine optimization is not possible with my website (honestinput.com). It doesn't have a lot of keyword rich content. Can anyone help?
What is the best & cheapest mode of advertising my embroidery digitizing business.? I run an embroidery digitizing business and would like to increase my customer base, I have already tried online advertising with many providers, such as Google Adwords, Yahoo and the likes. Unfortunately nothing seems to work - I have done my own Search Engine Optimization - and even though my site is listed in the top 10 of Yahoo organic search, I have not been receiving any significant enquiries. I also tried my hands on direct marketing, by mailing postcards - that doesn't seem to work either and I might I add - its very expensive. Besides, I reckon that most of the businesses involved in retail embroidery are still not using internet as a means of communication, sales or outsourcing. I am planning on advertising in newspapers and the thing that I can't seem to decide is that should I go for 'Thrifty Nickels' or 'Penny Savers' to get the most for my money. The basic consideration is that the ads should have a longer shelf life and big circluation and inexpensive.
How does keyword optimization work? What factors are considered when a search engine generates organic results? How do I accomplish optimization? Do I need to view the source code for websites already succeeding in the searches I desire? Help!
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